NEW DELHI, 7 May 2012 – UNICEF and the Delhi Daredevils today extended the Dare to Care to the digital space by launching www.d2c.in that will allow their large fan base, including all cricket lovers to pledge their support to the campaign through a Cheer-O-Meter that aims at mobilizing millions to speak out for equal opportunities of all girls for their growth and development.
In line with the partnership, the Delhi Darevils players are sporting blue ribbons as a symbol to the cause of Indian adolescent girls who face multiple challenges in growing up and need support for their education and protection.
The on-line campaign urges supporters to get actively involved and demand the rights for adolescent girls who are excluded and marginalized. Champions who round up the largest number of their friends to add cheers on the site win a chance to meet the Delhi Daredevil payers at a special event post IPL games. Those who sign up serve as champions for the cause and help build awareness through social media forums including email, Facebook, SMS and Twitter.
“Through this campaign, Delhi Daredevils invokes everyone to wake up and start caring for the girls in your family,” said Delhi Daredevils captain Virender Sehwag.
“Educated and protected girls can really help transform the country. We need everyone’s support to make this happen. A voice of support is needed in their homes, their communities and schools to make sure girls get equal chances in live and will be able to stay in school, complete their education, and be protected where needed. The large and loyal fan base of Delhi Daredevils as well as media, can show their solidarity and raise their voices,” said Caroline den Dulk , Chief of Advocacy & Communications, at the launch of the on-line platform.
“The act of adding virtual cheers to the Cheer-O-meter will be an opportunity for all our fans to support the Delhi Daredevils team and focus on a cause that is so close to our own hearts” said GMR Sports’ Head (Marketing), Hemant Dua.
Adolescence is a critically important age. It is during this second decade of life that inequities and poverty manifest starkly. Young people who are poor or marginalized are less likely to make the transition to secondary education during adolescence, and they are more likely to experience exploitation, abuse and violence such as domestic labour and child marriage – especially if they are girls.
Girls who marry early are most at risk in being caught up in a negative cycle of premature child-bearing, high rates of maternal mortality and child undernutrition. Girls also experience higher rates of domestic and/or sexual violence than boys, and are more susceptible to the risk of HIV infections.
In India almost 40% of adolescent girls aged 14-17 years are not attending school and 22% marry before the legal age of 18 years. Over half of adolescent girls believe that a husband is justified in beating his wife under certain circumstances while 56% are anaemic and hence more vulnerable to poor maternal health.
For media queries and more information:
G Rajaraman , Media Coordinator,
+91 98113 09070
Caroline den Dulk, Chief, Advocacy & Communications
Geetanjali Master, Communication Specialist
Sonia Sarkar, Communication Officer