Leading players encourage supporters to ‘get the facts, protect yourself’ as part of HIV prevention initiative.
DUBAI, 25 January 2011 -They may be rivals on the field of play, but India opener Virender Sehwag and Sri Lanka captain Kumar Sangakkara have joined together to star in a new Think Wise campaign for the ICC Cricket World Cup 2011.
The players feature in a public service announcement, released today and available free to all broadcasters across the globe, encouraging young people to ‘get the facts, protect yourself’, as part of the ICC’s Think Wise partnership with UNAIDS and UNICEF promoting HIV prevention.
The campaign will encourage young people to be informed, take appropriate action to prevent HIV infection and stand together against the stigma and discrimination often facing people living with HIV. Although UNAIDS announced that new HIV infections had fallen by 20 per cent between 2001 and 2009, more than 7,000 people were infected each day in 2009 and one out of every three of these was a young person aged between 15 and 24 years.