Apeejay Oxford Bookstore’s partnership with UNICEF India will help raise funds for UNICEF’s education programmes in India.
Through the partnership, Oxford Bookstore will encourage its customers to support every child’s right to education.
The partnership, commencing 1 March, will for the next seven months, encourage customers to donate Rs. 10 to UNICEF every time they make purchase at the designated Oxford Bookstores in major metros of the country.
UNICEF’s education programs support the Government of India’s flagship Sharva Shikha Abhiyan (SSA) program which aims to increase enrolment, retention, achievement and completion rates in elementary education, with a special emphasis on girls and children from socially disadvantaged groups.
The landmark Right to Education Act (RTE), was passed in April 2010 in India, and guarantees every child between 6-14 years of age, free compulsory and quality education.
An ambitious step by the Government of India, the Act not only aims to put 8 million out-of-school children back in school but also to retain millions who drop out because of poor quality of teaching and low-grade infrastructure.
Oxford Bookstores, now part of the Apeejay Surrendra group, originally started in 1920 and is one of the oldest bookstores in the country.
In 2006, Oxford Bookstore introduced two new retailing formats with Oxford Junior and Oxford Express.
Designated Oxford Stores
Kolkata : Oxford Bookstore, Park Street | Oxford Junior, Park Street |
Mumbai : Oxford Bookstore, Church Gate
Bengaluru : Oxford Bookstore, Leela Palace
New Delhi : Oxford Bookstore, Statesman House
Goa : Oxford Xpress, Calangute
Chennai : Oxford Bookstore, Haddows Road
Bhubaneshwar : Oxford Bookstore, Jaydev Vihar
Hyderabad : Oxford Bookstore, Raj Bhawan Road