In August 2012, Woodland renewed partnership with UNICEF to continue support to children’s environmental issues in India, specifically to ensure access to safe drinking water to school-going children across the country.
A new fundraising campaign was launched across all Woodland stores in India allowing shoppers the opportunity to donate INR. 10 or more to UNICEF at the time of billing.
The campaign will run until Feb/March 2013 and customers will get the chance to show their support to the children of India.
Leading fashion designer, Malini Ramani, has also joined the cause and will design limited edition signature T-shirts for UNICEF for the spring/summer 2013 season.
Read Malani Ramani to design for UNICEF
The T-shirts will be available in Woodland stores from March 2013.
A percentage from the sale of this exclusive line of T-shirts will be donated to the Safe Drinking Water programme of UNICEF.
Show your support to the children and jointhe campaign!
Read: Press Release about the Partnership
Woodland, the global adventure wear brand entered India in 1992. The brand offers a wide range of footwear, apparels and accessories for men, women and kids. The brand's CSR initiative called ‘Pro-Planet’ constantly strives to keep the environment safe. Woodland products are available through its wide network of exclusive stores and 3000 plus multi brand outlets across the globe.
UNICEF is on the ground in over 150 countries and territories to help children survive and thrive, from early childhood through adolescence. UNICEF has been working in India since 1949. The largest UN organisation in the country, UNICEF is fully committed to working with the Government of India to ensure that each child born in this vast and complex country gets the best start in life, thrives and develops to his or her full potential.
UNICEF’s Water Sanitation and Hygiene programme focusses on access to safe drinking water, proper sanitation for school-going children and improved household hygiene in communities.