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Eat. Play. Love. #BaapWaliBaat make the #EarlyMomentsMatter

Eat. Play. Love. #BaapWaliBaat make the #EarlyMomentsMatter – share your photo and you have the chance to win a cricket bat signed by UNICEF Goodwill Ambassador and super dad Sachin Tendulkar


We’re inviting everyone to share good parenting moment photos featuring fathers on their social media (Facebook, Twitter, Instagram).

The steps are simple:

  • Post a photo or a short video clip on Facebook, Instagram or Twitter that shows a ‘super dad’ moment. It might be you with your children, your partner with your children or you and your father. The idea is to celebrate fathers in the lead up to Father’s Day.
  • It is essential that ALL submissions include the tagline/hashtags Eat. Play. Love. #BaapWaliBaat make the #EarlyMomentsMatter so that they can feature in the global compilation – check it out here: → http://www.uni.cf/superdads
  • Each entry from India using the hashtags #BaapWaliBaat and #EarlyMomentsMatter will have the chance to win a cricket bat signed by UNICEF Goodwill Ambassador Sachin Tendulkar
  • Share and create with us a movement on good parenting across India!
  • Don’t forget to follow us on Facebook, Twitter, Instagram and YouTube ; share and like our posts to spread the word!


Terms and conditions





Enter our submission call from 6-18 June 2017 (midnight)

Share your photo/video via Facebook, Instagram or Twitter.

Your entries must include the hashtags #EarlyMomentsMatter and #BaapWaliBaat.

You must hold the copyright of all photos/videos you submit.

Only photos/videos submitted during the call dates will be eligible for the competition and collected in the UNICEF Global Photo Gallery http://superdads.hscampaigns.com/#submissions .

You may enter as many photos/videos as you like.

All ages are eligible.

If your photo/video includes recognizable individuals (people), you are responsible for obtaining the necessary permission from the individuals depicted, and must be able to provide proof of this permission in writing to UNICEF, if requested.



Participants are encouraged to vote for their favourite photos/videos on the campaign website and by liking and sharing, re tweeting etc. on social media channels.

Participants may vote on an unlimited number of entries, but only one vote per photo/video on the global photo page.

UNICEF reserves the right to disallow any photo/video that appears to have received malicious or fraudulent votes.

Voting closes on 19 June, 09:00 EST.

UNICEF creative editors will select one entry to win the cricket bat signed by Sachin Tendulkar.

Globally in the photo gallery up to 20 entries from the top 50 most voted photos/videos to feature on UNICEF channels at their own discretion.

The winner and selected photo gallery entries will be announced on or after 19 June, stay tuned!

The names of individuals may or may not be included with the selected photos/videos when published on the UNICEF websites, social media or in any other medium (digital and printed), at UNICEF’s discretion.