Media Monitoring And Analysis
Media is a critical partner for UNICEF and it lends support in positively predisposing audiences on children’s issues. Keeping this in mind we realize there is a need to have well researched and analyzed information on the editorial content, frequency, space and policies allotted to these issues in existing media.
Given the above, UNICEF regularly monitors coverage / reportage and other key dimensions of the media. This information helps UNICEF in threefold way. First, it keeps us informed of the key reportage on children’s issues on a daily basis and bring out key trends of editorial content related to development issues pertaining to women and children. Second, it highlights gaps/potential spaces which can be explored for positioning key issues with key stakeholders, which will move forward the agenda for children.
Third, this user friendly and in- depth knowledge base enables UNICEF to forge stronger and effective partnerships with the media.
Keeping the above mentioned objectives in mind, UNICEF monitors and analyses coverage in media on four aspects qualitative and quantitative analysis, development issues trends analysis and UNICEF brand persona in media.