UNICEF Representative Karin Hulshof along with Indian cinema’s leading lady, Priyanka Chopra and Secretary, Ministry of Women and Child Development Secretary, D. K. Sikri at the event marking the signing of Ms Chopra as UNICEF National Ambassador.
NEW DELHI , India, 10 August 2010 — UNICEF is delighted to announce the appointment of the Indian cinema's leading lady, Priyanka Chopra as its newest National Ambassador promoting child rights and adolescence.
Ms. Chopra will join Bollywood superstars Amitabh Bachchan and Sharmila Tagore in supporting UNICEF’s work for children in India and around the world.
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“I am very honored to formalise my association with UNICEF as their National Ambassador to help bring awareness for Child Rights and adolescence.” said Priyanka Chopra at today’s signing ceremony in Delhi. “Over the past few years, I have worked very closely with the team at UNICEF to bring awareness to a number of causes related to India's young and I realised that there is so much more to be done. I hope that by lending my voice I can make a difference to their lives.”
Ministry of Women and Child Development Secretary D. K. Sikri and UNICEF Representative Karin Hulshof both welcomed the appointment.
“You all know Priyanka Chopra as a shining star of Indian cinema. Now I tell you that she is equally passionate about her work on behalf of children and adolescents,” Ms. Hulshof said. “We are proud of the work she has done with us so far on child rights and we are thrilled about all what we will be doing together so that no child gets left behind. Priyanka with her unwavering commitment to child rights will help to create a world fit for children.”
Ms. Chopra was 2000’s winner of the Miss World competition. She made her entry into the Hindi Film industry in 2002 and since then has taken on acclaimed roles in many groundbreaking films. In 2009, she earned the Best Actress title at the National Film Awards, the most prominent film award ceremony in India.
Ms. Chopra started her collaboration with UNICEF in 2008. Since then, she has recorded a series of public service announcements championing girls’ education and celebrating the 20th anniversary of the Convention on the Rights of the Child. She has also participated in a media panel discussion to promote child rights.
UNICEF Ambassadors are celebrities with a demonstrated commitment to improving the lives of children. Highly talented in their individual right, they all share an ability to bring children’s issues to attention, to galvanize support from the public and lead decision makers and to raise
urgently needed funds for vital UNICEF programmes.
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Geetanjali Master, Communication Specialist, UNICEF India
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Sonia Sarkar, Communication Officer- Media, UNICEF India
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