Girl Power Drives Road Show
Press Releases
Girl Power Drives Road Show

Girl Stars go to school & more

9th May 2007, New Delhi: UNICEF India in partnership with Going to School, today launched ‘Girl Stars’, a multi-media project to inspire millions of girls to stay in school.

‘Girl Stars’ begins with a road show that highlights the importance of girls completing their education. Three colorful trucks carrying mobile theaters for screening the powerful ‘Girl Stars’ films were flagged off in Delhi en route to villages in Bihar, Rajasthan & Uttar Pradesh, three states where girls' education indicators are falling far behind.

The project highlights extraordinary tales of ordinary girls who have changed their lives by completing their education. It has been created by Going to School, a non-profit trust based in Delhi, & is supported by UNICEF. The multi media initiative includes movies, books and posters on the theme.

Speaking to the media after launching ‘Girl Stars’, the UNICEF representative in India, Cecilio Adorna said ‘Girl Stars’ are true stories of how women & girls can change their lives by completing their education, & that’s not all, Girl Stars have also changed the lives of their families, communities & society as a whole.”

‘Girl Stars’ are 15 young women age 17 to 30 from some of the most disadvantaged communities in India who, through education & personal initiative, have become successful, self-sufficient empowered role models for change.

Taking their real & powerful stories to the masses, the trucks will travel through three northern states, showing the films to communities in 180 villages over 30 days, with the objective of engaging communities in an open dialogue about importance of educating girls & the power of education to transform lives.
It is particularly relevant for these states where literacy indicators for girls are particularly low, ranging between 33-50%.

The launch of the trucks is part of the larger Girl Stars campaign to seek the involvement of everyone - decision makers, communities, Government & the media – in realizing the imperative need for girls to complete their education. Yesterday, on May 8th, 14 of the 15 Girl Stars met Shri Somnath Chatterjee, the speaker of the Lok Sabha & MPs belonging to the Parliamentary Forum for Children.

The ‘Girl Star’ films are currently being aired across India on Doordarshan national & regional channels in six languages reaching an estimated 750 million people supported by  the Department of Women & Child Development & the Ministry of Education, Government of India.  Stories of Anita the Beekeeper & Kiran the Junkyard Dealer have been included in NCERT textbooks & will reach over 10 million children.

UNICEF India partners government efforts to improve literacy levels in states that have the largest numbers of out-of-school children or dropouts, with a focus on girls of marginalized and minority communities which have the highest levels of illiteracy. It works closely with Mahila Samakhyas and the Sarva Siksha Abhiyaan project. It also supports NGOs in the effort to improve levels of education.

Going To School is a non profit trust based in Delhi that makes media to change the way children see going to school.

For more information please contact:

Thrity Cawasji, Email:       Mobile: 98100-27913
Lisa Heydlauff, Email:  Mobile: 9810621876


Find us on Facebook