Babiesneedyou -A campaign to promote routine immunisation
Immunisation is one of the most successful public health initiatives. Each year, globally, vaccines avert an estimated 2 to 3 million deaths from life threatening diseases that disproportionally affect children, 400,000 in India where the Ministry of Health carries out the largest immunisation operation in the world, reaching 27 million infants and 30 million pregnant women annually.
UNICEF India's #babiesneedyou, a digital campaign that implores parents, future parents and the general public to put vaccination high on their priority list. The campaign seeks to create strong advocates in every community and family to help raise awareness about the need for full immunisation for each and every child. This initiative supports the efforts led by the Government of India for routine immunisation under Mission Indradhanush, launched early last week.