Caption: UNICEF staff attending the Communication for Development Global Learning Course: Face-to-face workshop in Hyderabad, Telangana
By Sid Shrestha, Chief of C4D, UNICEF India
New Delhi, 15 November 2018 – For the second time in India, UNICEF’s Communication for Development Section in New York Headquarters in collaboration with the University of Hyderabad and UNICEF India Country Office delivered the Face-to-Face workshop component of the 2018 C4D Global Learning Course UNICEF has been offering the C4D Global Learning course since 2011 in partnership with academic institutions in the US, South Africa, and India.
This workshop was an integral piece of UNICEF’s global C4D capacity development initiative to equip UNICEF staff and partners with the skills and insights to deliver evidence-based sustainable C4D initiatives.
“Communication for social change has been one of the strong domains of the university’s teaching and research programmes and we are happy to partner with UNICEF on the important learning course” stated Prof. Appa Rao Podile, Vice-Chancellor of University of Hyderabad.
52 UNICEF C4D and other sector programme specialists from 40 country offices and 2 partners from MENA and ESARO participated for the two weeks workshop between 21 October – 02 November in Hyderabad to be part of a blended learning course designed to enhance their knowledge and understanding on Communication for Development – principles, approaches and practice.
“In all five of the UNICEF Strategic Plan goal areas, C4D’s leadership in community engagement, participation and the promotion of healthy and protective behaviours is critical to achieving results,” said Ted Chaiban, UNICEF Director of Programmes reiterating the organization’s long-standing commitment to C4D.
Sid Shrestha, C4D Chief of UNICEF India echoed “Capacity Development in Social and Behaviour Change Communication is critical to ensure effective engagement and strengthen systems for a sustainable approach across all programmes” sharing experiences from India.
The workshop used a mix of plenary discussions, group activities, presentations, organising market stalls and a field component in which participants worked in groups with locally based NGO/CSOs/government department to apply C4D planning concepts from the course. The participants studied the C4D discipline and familiarized themselves with both C4D principles and practical experience providing them with the opportunity to apply theory to practice.
“It was a mind opening experience from exposure to the different C4D systems and practices around the world as well as the different issues affecting children around the world leading to moments of epiphany ‘A-Ha’ moments,” said Mona Sinha, C4D Specialist from UNICEF India
Karim Savadogo, WASH Specialist from Burkina Faso added “I feel more equipped to take C4D’s inputs into practice to improve the impact of programmes in my country office. The Global C4D Learning course is one of the most exciting processes I attended during my 27 years’ experience in the WASH sector”.
The Global Course provided the participants the opportunity to take back a wealth of experiences, learnings required in developing an evidence-based C4D strategy that utilizes community engagement strategies and approaches, the use of research, planning and implementation to deliver quality, evidence-based sustainable C4D.
“I believe C4D or Social and Behaviour Change Communication is an integral component for any development programme, having the proven ability to articulate the aspirations of communities” stated Jean Gough, UNICEF Regional Director for South Asia during the closing remarks.
With firm commitments as an outcome of the workshop, the participants will go a long way in designing, developing, directing, monitoring and evaluating C4D interventions in their respective countries.