UNICEF Goodwill Ambassador Amitabh Bachchan has joined the United Nations and its humanitarian partners to promote "The World Needs More__" -- a global campaign seeking to turn words into real assistance for communities affected by humanitarian crises.In a new video interview released today, the Bollywood star shares his personal mission to eradicate polio. "Each child must survive and thrive," Bachchan says. "And for that, the world needs more #Immunization."
Amitabh Bachchan joins a growing number of international celebrities who have supported the campaign, including Beyoncé, Kid President, Jennifer Lopez, Susan Sarandon, LL Cool J, Geena Davis, Trey Songz, and Christina Applegate. The World Humanitarian Day music video for Beyoncé's song "I Was Here"-- the centrepiece of last year's campaign -- has been nominated for an MTV Video Music Award for Best Video with a Social Message.